A complete guide to getting the most out of your online marketing.
Learn about the core pillars of online marketing and how to attract more profitable clients to your firm. Discover key considerations, best practices, pitfalls to avoid, and more!
You probably already have a website for your firm, but does it build trust, communicate expertise, and have the key elements to encourage prospective clients to contact your firm?
Get trust-building content
Mobile-responsive sites
What’s the first thing you do when you want to know something, but don’t have the answer? "Google it." What is typed into the search bar is the question or "search query," and the results below are the answers. If the question is "Accountant in (my area)", it is important that your firm’s website is among the answers.
Get noticed online
On-page optimization
Social networking sites get a lot of lip-service as a marketing tool and a way to "go viral" among your customers. Countless small businesses have benefitted from the effort on YouTube, Facebook, Twitter, Instagram, and more. Just what do these sites do for you?
Get engaged
Share the right content
There are several places to purchase online advertising: Facebook ads, Twitter ads, "display" ads that show up in banners on different sites, and Google AdWords, which are text-only ads that appear during Google searches. The first three types are very high-effort, while AdWords offers results at a lower cost with moderate effort. AdWords is the one PPC platform you need, and the best place to start.
Build awareness
Target more profitable clients